Tag: Google Ads

SEO compounds. PPC scales fast. Most businesses need both, but the right mix depends on your goals, timeline, and market. Here's how to decide.

Track calls, forms, bookings and offline closed-won in Google Ads — the 4-conversion stack that drops cost-per-acquisition 30–50% for Ontario service businesses.

LSA pay-per-lead ($25–$90) vs Google Ads pay-per-click ($3–$40) for Ontario trades — exact 2026 economics, Google Guaranteed badge, and when to run both.

Performance Max is where most Ontario Shopify brands are now spending the majority of their Google Ads budget. Here is how to structure campaigns, asset groups, feeds, and exclusions so Google's AI bidding actually earns its keep.