LSA pay-per-lead ($25–$90) vs Google Ads pay-per-click ($3–$40) for Ontario trades — exact 2026 economics, Google Guaranteed badge, and when to run both.
Real 2026 Toronto agency pricing: $1,500–$5,000/mo retainers, $5K–$25K projects, $150–$450/hr. Brand strategy, SEO, ads — exact ranges from a GTA agency.
NAP (Name, Address, Phone) consistency across Google Business Profile, your website, and citation sites remains one of the strongest local ranking signals — and one of the easiest to break without realizing it.
Performance Max is where most Ontario Shopify brands are now spending the majority of their Google Ads budget. Here is how to structure campaigns, asset groups, feeds, and exclusions so Google's AI bidding actually earns its keep.
Seven Schema.org types that earn citations from ChatGPT, Perplexity, and Google AI Overviews — with copy-paste JSON-LD and a 4-step validation workflow.
What SEO services actually cost and deliver in the Toronto market in 2026 — the core components, the deliverables worth paying for, the agency-selection questions that matter, and honest timelines to results.
